The mobile Internet audience is growing rapidly
66 million Russian users use it along with desktop, and 20 million already access the Internet only from mobile devices - this is 15% more than a year ago.
Pages on smartphones may load slowly
There are several reasons: an unstable network connection, low Internet speed, or the site is not adapted for mobile devices. If you have to wait too long, users will move to other sites.
We offer users Turbo technology
It significantly speeds up the loading of text, images and videos on smartphones and helps save time and megabytes of mobile Internet.
Monetization
Yandex Advertising Network
RTB blocks can display ads from tens of thousands of Yandex advertisers. It is convenient to manage blocks from the partner interface: among them is the popular and profitable Motion.
Direct advertising sales
Manage direct advertiser campaigns through ADFOX or other services.
Business model combinations
Using ADFOX, you can transfer impressions that were not purchased by direct advertisers to YAN, as well as compare the rates of all monetizers in Dynamic monetization.
ESR in the blood during pregnancy
The body of a pregnant woman undergoes dramatic changes from the first days of implantation of a fertilized egg into the endometrium of the uterus. A woman may not yet suspect she is pregnant, but her ESR has already increased. The ESR norm in pregnant women ranges from 7-45 mm/h. At the same time, such a high ESR is not critical for a woman’s health and provides protection against bleeding.
Facts about ESR in pregnant women:
- ESR increases with fetal growth until approximately 6 months. pregnancy: in the first trimester the rate is lower than before childbirth. Only in exceptional cases does the rate decrease.
- The average rate in pregnant women is 20 mm/h.
- ESR in the blood is significantly increased during pregnancy shortly before birth: the level jumps 3 times. This is how the woman’s body protects itself from excessive blood loss during labor.
- After childbirth, the indicator returns to age norms only after some time, not instantly.
Development plan
- Support for multimedia content (illustrations, videos)
- Support for third party ad networks via ADFOX
- Support for third-party analytics counters (Google Analytics, Mail.Ru, Rambler Top 100, Mediascope)
- Speed up loading Turbo pages by 4 times
- Tables, lists, quotes
- Image and photo galleries
- Displaying comments
- Embed codes for content from YouTube, Vimeo, Instagram, Twitter
- “Endless” feed (block “You may be interested in”)
- Site navigation
- Share button
- Additional advertising spaces
- Advanced analytics capabilities
- Ad rendering speed
- API for publishing content
- Call button, chats and feedback forms
- Support for content embed codes from VKontakte and Odnoklassniki
- Design customization in CSS
- Supports GIF animation and video players
- Editor for debugging Turbo pages
- Rating block
- Media content gallery with slider
- Quickly view a larger image by clicking
- Content block and anchor links
- Sidebar – new menu block
- Additional design types for the “You may be interested in” block
- Support for embedded content from Yandex.Maps and Yandex.Music
- Search form - on your website or with sending a request to search engines
- Impressions of new pages in Turbo format when following links from Turbo pages
- Product cards for online stores
- More statistics in Metrica and the ability to use goals
- Video in Turbo
- New page types
- Poll block
- Advertising optimization - new formats
- The ability to place a product on Turbo pages in one click so that the user does not leave the accelerated version of the store
- Custom blocks
- Authorization
- Possibility to leave a comment
- Advanced features of Metrica
- Feedback from webmasters
Expanded appearance customization options
We have started testing the display of elements created by site owners.
For example, Turbo pages can have complex interactive components using JavaScript, such as diagrams of the placement of chess pieces or players on the field. But there should be more tools that allow you to flexibly customize Turbo pages - and we, of course, will continue to add them. Please tell us what kind of customization is required for the Turbo pages of your website - leave your contacts in this form, and a specialist from the development team will contact you to clarify the details.New opportunities for online stores
Online payment and shopping cart will appear in the e-commerce arsenal. Moreover, in the Turbo version of the store you will be able to make purchases directly from the list of products, and after going to the cart, select delivery options. We will add the ability to pre-fill fields (for example, name or contacts) to the order form - if the site visitor is authorized in his Yandex account. It will become more convenient and easier for users to interact with the Turbo version of the store - there will be fewer failures and more conversions.
Advanced analytics in Yandex.Metrica
The Metrics Webvisor tool will help you analyze in detail the behavior of visitors to Turbo pages.
It records the actions of visitors on the site and shows them in video format - this way you can identify problems in navigation, logic and usability, and as a result, increase site conversion. Metrica will also feature new reports to analyze the effectiveness of the Turbo version of online stores.New blocks and widgets on Turbo pages
By the end of the year, Turbo pages will have:
a multi-level menu,- customizable dynamic forms,
- Apester platform embeds for surveys and quizzes,
- cards for grouping content on a page,
- possibility of fixing the site header,
- Scrolling support when viewing an image gallery,
- “Expand” button to view articles on the desktop,
- “breadcrumbs” to facilitate navigation on the site,
- opportunity to comment on articles.
And new widgets - including Market and Zen widgets
- will increase traffic and expand the site’s audience.
New advertising formats and optimization opportunities
- will appear with a parallax effect
, which will be placed under the site content. The content of such an ad unit appears from underneath the content as the user scrolls the page. The advertisement begins to appear smoothly from the bottom of the banner, and when scrolling, it gradually opens, after which it is just as smoothly and neatly hidden under the content.
Fixed horizontal sticky blocks.
for Turbo pages. This is a new tool for A/B testing of advertising designs with automatic selection of the most profitable option for each site visitor, which is currently undergoing closed beta testing. It will allow you to choose the optimal design of contextual advertising for a specific site.
on Turbo pages, we optimize advertising placements and other parameters so that auto placement brings you more income.
Dangerous causes of increased ESR
- The very pathology of the behavior of red blood cells may indicate a blood disease - leukemia, anemia, etc.
- A malignant formation or purulent infectious accumulation (for example, an abscess) may also be detected in the body.
- An increased ESR also indicates acute intestinal, bacterial infections, and inflammatory diseases of the gastrointestinal tract in general.
- An increase in indicators also indicates an excess of toxins in the body or poisoning.
The body could have suffered great blood loss under various circumstances, or suffered from tuberculosis or rheumatism. Then in the tests, in addition to an increased ESR, platelets may be observed.
As you can see, there are many reasons for increased ESR, but this does not always mean the development of pathology or a serious disease. The main thing in this case is to find out the main problem with your doctor, and only then can you understand whether you need treatment or not.
To improve your appearance
Support for Turbo pages on a wider class of mobile screens - so that your Turbo pages look equally good not only on mobile, but also on tablets.
Transferring html layout directly to RSS. To make it more convenient for you to work with the appearance of Turbo pages, we will add the ability to transfer your own html layout directly to RSS. It will be possible to transfer ready-made blocks of your website to the Turbo page practically without changes and not waste time re-configuring the appearance.
Settings for basic design elements without CSS. And so that you can save time on developing your own CSS, let's add the following features:
- customize color, font, logo and other elements directly in Webmaster,
- quickly enable light and dark themes on your website.
Norm of ESR in the blood of women by age (table)
The ESR parameter is relatively stable in healthy men, but in women the sedimentation rate may differ, depending on many factors:
- age (after 50 the ESR level increases);
- physique (in women who are overweight and have high cholesterol levels, ESR increases);
- hormonal background;
- pregnancy;
- taking hormonal contraceptives.
Also, physiological reasons for changes in the ESR parameter include diet: eating protein foods increases the ESR rate regardless of gender and age.
Woman's age, years | Norms according to the Panchenkov method, mm/h | Norms according to the Westiergen method, mm/h |
Up to 17 | 4-11 | 2-10 |
17-30 | 2-15 | 2-20 |
30-50 | 2-20 | 2-25 |
Over 50 | 2-25 | 2-30 |
To engage the audience
Recommendation widget - a block with personalized content for your audience can be added to the Turbo page. This widget is already available to partners of the Advertising Network - it helps to increase the number of transitions to the site and the depth of views.
Improved automatic recommendation feed. The feed has proven to be an excellent tool for increasing user engagement, and we will continue to improve its effectiveness.
Working with comments - the ability to monitor the list of articles on which the latest comments appeared, as well as turn comments on and off separately for specific articles.
When is it appointed?
A general (biochemical) blood test with ESR measurement is prescribed in several cases:
- during a preventive examination, as a method of determining the degree of health of the body;
- for the diagnosis of diseases accompanied by inflammatory processes (infections, tumors, etc.), erythermia, acidosis, etc.
The determination of ESR is fundamental for identifying pathological processes in the body during the diagnosis of infectious diseases of the respiratory tract, namely:
- sinusitis, sinusitis;
- angina;
- inflammation of the pharynx, larynx and trachea;
- bronchitis;
- pneumonia;
- ARVI;
- flu.
After drug treatment of these diseases, a control clinical blood test for ESR is performed, which returns to normal within 7-10 days after recovery.
Determination methods
Typically, red blood cells are negatively charged, so normally, when in plasma, they repel each other, following the laws of physics. If individual elements precipitate under the influence of gravity, then the rate of such a reaction is minimal. But as soon as the biochemical composition of the blood changes under the influence of pathological or physiological reasons, the imbalance of protein fractions will lead to neutralization of the charge of red blood cells, give some elements a positive charge, and they, like bridges, will begin to connect with each other - aggregate, stick together, forming columns resembling coins. This is what is used when performing a diagnostic ESR test.
In modern medicine, there are several options for determining the rate of sedimentation reaction:
- The simplest and most accessible is the Panchenkov method. The index finger is treated with alcohol, pierced, a drop of blood with epithelium is removed, and then the required milliliters are drawn into a special measuring pipette. After an hour, measure the thickness of the transparent, upper column.
- The second diagnostic option is the Westergren method. It's more accurate. The bottom line is that blood is taken from a vein, diluted with an anticoagulant (in a ratio of 4:1) and placed either in a stand, where after an hour the height of not the plasma, but the lower layer of red blood cells is measured, or in an analyzer, which itself carries out all the necessary manipulations and issues a printout of the finished results.
The most modern way to confirm the inflammatory process in the body is considered to be the European standard PSA - determination of C-reactive protein, excluding the human factor, but it is not yet available to everyone due to its high cost. Abroad, the method of Panchenkov and Westergren has not been used for a long time, as it has become outdated over time.